Branding and Theme

Our brand is our DNA. On this page you will find its building blocks:

  • Our brand manifesto
  • Foundational principles
  • Mission, Vision, Values
  • Identity: logo variations
  • Color palette
  • Fonts and Typography
  • Iconography

Brand Manifesto

What does it take to be better?

“The Best” is not a destination but a way of life

It demands the commitment to always be better and tackling an ever-changing landscape with …

… to remove friction and help you win. And, winning is about being better prepared to overcome all obstacles. At Ewing Sports, We’re at our best so that you can be at your best.

What does it take to be your best?

“The Best” is not a destination but a way of life

It demands the commitment to always be better

… and tackling an ever-changing landscape with …

WISDOM

INSPIRATION

INNOVATION

COURAGE

and GRIT

… to remove friction and help you win.

And, winning is about being better prepared to overcome all obstacles.

At Ewing Sports, we’re at our best so that you can be at your best.

COACH. MANAGE. PLAY. BETTER.

Brand Scaffolding

Foundational Principles

Our pledge

Better performance from better gear and better service, to our customers and clubs.

Mission

Winning is overcoming all obstacles. We make gearing up frictionless so that you can be your best.

Vision

Being the best is about always being better, at every step. Through innovation, wisdom, and partnership, we aim to provide you better service when you are gearing up for sports.

Values

We prize wisdom and experience, because being smarter saves time and delivers success.


We are committed; we solve problems by going the extra mile.


We embrace innovation, so our customers get the best support.


We are relentless in our pursuit of quality.

Logo Variations

Identity

We use a "responsive" logo layout. Please be sure to use the current identity variation according to placement situation.

Download Identities

Primary Logo

Primary Logo

Use this identity for most placements

Available as PNG and EPS

Stacked Logo

Stacked Logo

Use this for narrow placements.

Available as PNG and EPS

Standard with Headline

Standard with Headline

Use everywhere, when more context is needed.

Perfect for partnerships, sponsorships, and stand-alone placements.

Available as PNG and EPS

Avatar

Avatar

Use on social media, for label pins, favicons, or anyplace that requires reduction.

Available as PNG and EPS

Bug with Nameplate

Bug with Nameplate

Both standard and extra-wide available.

Use on stationary or anywhere that requires a masthead.

Combine nameplate with other variations below to create sport-specific placements.

Lockup Downloads

  • Lockup source as EPS
  • Standard as PNG
  • Extra-wide as PNG

Sport-Specific Bugs as PNGs

  • Soccer
  • Baseball
  • Basketball
  • Tennis
  • Volleyball
  • Lacrosse
Sport-Specific Bugs

Color

Our colors offer a modern take on a classic combination. Our two primary colors are RED and NAVY, which we oftware use with white. Colors should only be used at 100%.

Primary Palette

RED

#C32032

RGB 195, 32, 50

CMYK 0, 100, 83, 0

PANTONE 200 C

Navy

#062B49

RGB 6, 43, 73

CMYK 100, 81, 42, 45

PANTONE 7463 C 

Bright Blue

#034CBC

RGB 3, 76, 188

CMYK 100, 65, 0, 0

PANTONE 2728 C 

Beige

#CBC7BB

RGB 203, 199, 187

CMYK 24, 21, 26, 0

PANTONE 400 C 

Fall Green

#424C34

RGB 66, 76, 52

CMYK 66, 38, 95, 52

PANTONE 5747 C 

Secondary Accent Colors

Dark Red

#750714

RGB 117, 7, 20

CMYK 20, 100, 79, 12

Dark Navy

#041E33

RGB 4, 30, 51

CMYK 94, 78, 51, 63

Medium Grey

#797770

RGB 121, 119, 112

CMYK 53, 45, 51, 13

Midnight

#2B2B2B

RGB 195, 32, 50

CMYK 0, 84, 74, 24

Midnight (Shades of Black)

100%

#2B2B2B

RGB 195, 32, 50

CMYK 0, 84, 74, 24

80%

#545454

RGB 20, 45, 76

CMYK 74, 41, 0, 70

60%

#808080

RGB 3, 76, 188

CMYK 98, 60, 0, 26

40%

#AFAFAF

RGB 203, 199, 187

CMYK 0, 2, 8, 20

20%

#E1E1E1

RGB 66, 76, 52

CMYK 13, 0, 32, 70

Tertiary Accent Colors

Bright Blue - 80%

#356FC9

RGB 53, 111, 201

Bright Blue - 60%

#6793D6

RGB 103, 147, 214

Bright Blue - 40%

#B3C9EA

RGB 179, 201, 234

Beige - 40%

#DFDDD6

RGB 223, 221, 214

Beige - 20%

#EFEEEA

RGB 239, 238, 234

Fall Green - 80%

#676F5C

RGB 103, 111, 92

Fall Green - 60%

#8D9385

RGB 141, 147, 133

Gold

#FF9701

RGB 255, 151, 1

(reserved for buttons and links)

Iconography

Custom Menu Icons

apparel

footwear

equipment

replica

accessories

brands

clearance

giftcards

uniform_designer

Target Audience Icons

coach

referee

field_player

goalkeeper

Fonts and Hierarchy

Typography

Headlines: American Captain

Our brand font, used for most headlines is "American Captian." It should always be used in all-caps.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()_+[{]};:'",<.>/?

American Captain is licensed by Ewing Sports for commercial use. Download here.

Sub Headlines: Oswald

We use Oswald for our tagline, and it can also be used as an alternative font-family for subheadline, when upper and lower case text is needed.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()_+[{]};:'",<.>/?

Oswald is a free font available for print and web, licensed through Google Fonts. Preview/download here.

Body Text: Sen

We use Sen for body text because it is strong but approachable, and a slightly wider stance giving it a sturdy foundation line.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()_+[{]};:'",<.>/?

Sen is a free font available for print and web, licensed through Google Fonts. Preview/download here.